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How COVID-19 Has Impacted Marketing and Advertising

As the world begins to return to normal, many businesses and organisations are now starting to look at how their marketing and advertising can get them back on track. When the pandemic struck, and businesses ground to a halt, priorities had to quickly change, and many looked to put a stop to any additional spending.

Almost immediately, brands began to amend the tone and style of their marketing to suit the tough challenges the world was facing. This saw a huge decline in spending, with estimates showing a drop of 17.72 billion worldwide in terms of marketing and advertising costs.

Of course, it wasn’t just businesses and marketing budgets that changed. With people spending more time at home, the way people consumed advertising also drastically shifted. Shopping online and social media became crucial, permanently transforming the way we interact with brands.

What does the future have in store?

With this digital revolution set to stay, businesses are going to have to adapt how they approach their marketing and advertising going forward. With eCommerce sales surging to over four billion during the pandemic, standing out from the crowd either on your brand website, through social media, or on third-party sites such as Shopify is going to be essential.

Of course, it’s not just about eCommerce. The pandemic is helping to redefine the video landscape, with the way consumers watch and interact with content becoming increasingly more important. Short-film mobile clips are looking set to be one of the biggest changes in advertising and marketing, allowing businesses to quickly and easily reach potential consumers directly on social media.

Want to stand out from the crowd?

If you are looking to ensure your advertising and marketing is standing out from the crowd in the post-COVID world, then Elemo Global is here to help you. Our award-winning film and commercial production company can help bring your brand to life, so get in touch today to find out more!

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