In this fast paced digital world, social media is an essential part of any marketing campaign. However, when it comes to advertising, which is more effective, social or television? While it might be tempting to throw all of your efforts into focusing on your social channels, traditional TV advertising still plays a vital role for businesses of all sizes.
What are the pros and cons of social ads?
With an estimated 4.6 billion people on some form of social media, ensuring your company is represented on the major platforms is essential. When it comes to social advertising, it can be a very effective solution. Not only can you create highly targeted audiences, but it can also be a very cost effective method of advertising.
However, social advertising can be very time consuming and requires continuous monitoring and amending to ensure that it is performing as designed. It is also very easy to lose control of your social media advertising, increasing your risk of negative publicity.
What are the pros and cons of TV advertising?
While digital marketing plays a vital role in any organisation, television adverts still play a crucial role in helping your brand to stand out from the crowd. These unique clips are a great way to capture the attention of viewers, placing your brand in front of millions of viewers. Social media has a very throwaway culture, and the things that we see are often quickly forgotten. TV ads, however, create a far more long-lasting impression on viewers, fostering an emotional connection.
These kinds of adverts do require specialist film crews, which makes them a more costly option in comparison to social media.
Looking to create compelling adverts?
If you are looking to ensure your brand can stand apart from your competitors, then Elemo Global is can help you. Our award-winning solution has over 15 years of experience in producing captivating films, documentaries, and commercials, so get in touch today to find out more.
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