In this increasingly digital world, many businesses are questioning whether a traditional TV commercial is still a valid marketing option. While there can be no denying that digital marketing is an essential requirement for any organisation, the right TV commercial can help you elevate your brand to the next level.
TV advertising can provide a wide range of benefits, including:
1) Increasing brand awareness
While streaming services are becoming increasingly popular, 91% of UK viewers still watch live television at least once a week. That means a well-crafted and memorable commercial can help place your brand in front of millions of viewers.
2) Increase web traffic
The use of effective television commercials has been proven to help significantly increase website traffic for that brand. Research has shown that 82% of businesses that utilised TV commercials noticed a direct correlation to the increase in visits to their website.
3) Establish trust
When your company is showcased on television, it helps to build brand credibility and consumer trust. Research has shown that viewers are more likely to utilise the services of a business that they have seen on a commercial.
4) Supports your online work
Television commercials should not be seen as an entirely separate choice from your digital marketing. Combining TV adverts with social media and digital advertising can help you to maximise your reach while also allowing you to nurture long-lasting and loyal relationships with customers.
Want to discover the benefits of TV commercials?
Elemo Global Agency's award-winning team has over 15 years of experience in producing engaging commercials, films and documentaries. Elemo knows what it takes to make your brand stand out from the crowd, and prides themselves on creating innovative and truly captivating clips.
Want to find out more? Get in touch today!